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[quote] On 22-02-2005 12:04, Shantigh wrote: [quote] On 19-02-2005 21:55, Heiach wrote: Dang.. gutted I missed the chat... That's what I get for cutting out the internet for a while.. Advertising looks like the best option atm.. free advertising = even better! [/quote] Advertising and promotional activity once the game is a marketable item is the way to go, however, it's not as easy as just free advertising - it does have to be thought out, you have to identify who you are targeting, and then theme your advertising/promotions to catch their attention. You also can't just use banner ads and think somehow that it will save the day, it won't. The other problem is that some advertising works, and some doesn't. Lord Leverhume said the following: "half the money you spend on advertising is wasted, the problem is in knowing which half" - in our case, it most likely won't come down to money, but time. And this means that promotion and advertising has to be somewhat diverse, put all your eggs in one basket, and it might just be the wrong basket! Proper and correct advertising that stands any hope of working isn't as easy as banner ads on random high traffic sites. [/quote]
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